Product Reviews

Zales Review for April 2023 | Best Jewelry Stores

Wednesday, April 26th

2023 Jewelry Store Reviews

Zales Review 4 Star Rating


4 Star Rating

  • Nearly 50,000 items to choose from
  • In business for almost 100 years
  • “A+” rated and accredited by the BBB
  • 30-day return policy, 60-day exchange policy; extended during the holidays
  • Free shipping for a limited time

Zales began in 1924 in Wichita Falls, Texas, originally specializing not just in jewelry but also in cameras and even appliances. There are now over 700 retail locations throughout North America and Puerto Rico, in addition to Zales’ online store. Zales is owned by Signet Jewelers, the parent company over three other jewelry stores we evaluated.

Thousands of options, even just for diamond stud earrings

For every jeweler we evaluated, we took a look at the most expensive diamond stud earrings they carried. Zales didn’t have the costliest pair on the market, but their 4 ct. tw. solitaire studs in 10k white gold were still pretty impressive at $17,499 – marked down from an original price of $25,000 and only available for purchase online. There were quite a few pairs in the $10k and up price range, among the more than 2,200 options in diamond studs alone. On the other end of the spectrum, we found lots of “diamond accent” earrings that would make a nice, sparkly gift without the hefty price tag; these were all priced under $50.

Extremely high-end pieces here if you want them

There’s no way to shop all jewelry at Zales at once, so you’ll have to go into each category to see what their biggest-ticket pieces are (if you’re interested, that is). Get a head start by clicking on the “Over $5,000” link in the dropdown. Here’s a hint: try looking in the Serena Williams collection; where else would you get the finest tennis necklace known to woman?

Plenty of budget-friendly and mid-range options too

Of course, not everyone is looking for a statement piece like that. Zales has more than enough to choose from in their inventory of over 50,000 jewelry pieces. Browse at will, or use the Jewelry Inspiration, Gift Ideas, Create Your Own or Clearance sections to spark your imagination. There are even some fun quizzes to help determine your jewelry style (or someone else’s!).

Check out the item descriptions

Each item’s description walks you through all of the pertinent details, like clasp type or chain length, plus recommendations for keeping it clean. You can also view estimated delivery times, or in-store availability if you want to order online and pick up in person. Because Zales is so well-known, much of their jewelry has customer reviews you can factor into your purchase decision as well.

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Be sure to understand the extended care plans

This jewelry store made some changes to their jewelry protection plans in late 2021, so if you’ve previously purchased from Zales you might need to read up a bit to understand how their new coverage works. You’ll get complimentary protection on any diamond purchase of $200 or more, and an in-store inspection is required every 6 months to stay eligible. You can also get add-on protection for your other jewelry (and for the metal components of your diamond ring): just look for those options on the item page for pricing and coverage details.

Shipping isn’t free without a promo

Zales comes off a little stingy when it comes to shipping fees. The only way you’ll get it for free is if you have your jewelry sent to your local store for in-person pickup. That’s cool if you have a location near you; otherwise, expect to pay $6.95 for delivery in two business days or $21.95 for one business day. If you’re having it sent to a PO Box, you’ll pay $7.95, and there’s no option for express delivery. All that being said, during our visit to the Zales site they were offering free shipping on any order (PO Boxes excluded) with no minimum purchase, “for a limited time” .

30-day returns and 60-day exchanges

If you’d like to return the jewelry you bought from Zales, you’ve got 30 days for a refund or 60 days for an exchange. That’s a little more generous than some of their competitors in the industry. They extend this timeframe over the holidays: if you buy jewelry between October 15 and December 24, you’ll have until January 24 to make a return.

Some complaints are to be expected

Zales gives you a lot to choose from. If you’ve got an in-person location near you, your options are even bigger with simplified pick-up and returns too. Even if you don’t, you can still keep Zales on your “take a peek” list for your next jewelry buying experience.

  • In business for almost 100 years
  • Source:

    Read More Girls’ Jewelry Product Reviews

    Donovan Larsen

    Donovan is a columnist and associate editor at the Dark News. He has written on everything from the politics to diversity issues in the workplace.

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