Virtual Reality

Virtual reality ads make their way to Facebook’s Oculus headsets

Business FILE PHOTO: An attendee demos the Oculus Quest wireless virtual reality headset during Facebook Inc An attendee demos the Oculus Quest wireless virtual reality headset during Facebook’s F8 developers conference in San Jose, California, on Apr 30, 2019. (Photo: REUTERS/Stephen Lam)

17 Jun 2021 03:05AM (Updated: 17 Jun 2021 04:03AM)

NEW YORK: Facebook said on Wednesday (Jun 16) it will begin testing ads inside its virtual reality Oculus headsets in partnership with several game developers, including Resolution Games.

The small-scale test of VR ads are a bridge between the social media company’s main revenue line of selling digital advertising and its growing investment to build virtual reality hardware as the next tech frontier after the smartphone.

Facebook said it will use the test to explore ways to help developers earn revenue on the Oculus platform.

Ads will begin to appear in Blaston, an action game developed by Resolution, and in other Oculus games over the coming weeks.

Facebook added that Oculus users will be able to hide individual ads or choose not to see ads from a certain advertiser.

Source: https://www.channelnewsasia.com/news/business/virtual-reality-ads-make-their-way-to-facebook-s-oculus-headsets-15029368

Donovan Larsen

Donovan is a columnist and associate editor at the Dark News. He has written on everything from the politics to diversity issues in the workplace.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button