Product Reviews

The 8 Best Baby Stores for 2023 | Free Buyers Guide

Monday, May 8th

2023 Baby Store Reviews

Top Consumer Reviews Best-In-Class Blue Ribbon Award buybuy BABY Review 5 Star Rating

buybuy BABY

5 Star Rating

  • 20% off coupons frequently offered
  • Price match promise
  • Free styling tools
  • Free shipping on orders $39+

Top Consumer Reviews Best-In-Class Blue Ribbon Award

Buybuy BABY is probably one of the most widely-recognized baby stores known for their huge inventory online and in-store. It’s a common place for new parents to register and shop for all of their baby must-haves. The buybuy BABY company was started in 1996 and now has over 135 brick-and-mortar stores throughout the United States, in addition to their robust online shopping platform.

Impressive inventory

More than any other store we’ve evaluated, buybuy BABY carries all the essentials a new parent would need for their baby. You can buy clothes, diapers, furniture, a stroller, feeding accessories, toys, and more at buybuy BABY. Their categories go beyond their competitors’ and their selection is impressive. On each item, customers have the chance to leave reviews, helping buyers make sure they are choosing the very best products. Many items have tens of thousands of reviews, which also shows that buybuy BABY is a popular place to shop.

Multiple shipping options

There are a few different ways you can conveniently shop from buybuy BABY online. If you want an item same-day, you can purchase it from their website and select curbside pickup at checkout. Within 2 hours, you can drive to the location nearest you and have someone bring your items out to your car. The other option is to pay $9.99 for same-day delivery and you won’t have to leave your house! For any purchases that you don’t need immediately, you can have them shipped with standard shipping that comes free with purchases of $39 or more. Orders typically arrive within 3-6 business days.

Best Baby Stores

20% off coupons always available

Buybuy BABY is well-known for their 20% off coupons they send via email and in the mail frequently. This is a great deal that helps parents get a good discount on any of the big purchases they need to make like a baby swing, car seat, stroller, or glider. A price match promise is offered through buybuy BABY to ensure that their products aren’t being sold for cheaper elsewhere. If that happens to be the case, you can reach out to customer service over the phone and get offered the lower price.

Free styling tools

In addition to a great selection of products, buybuyBABY also has some free resources to help you choose the right products from their website. They have a 3D nursery design tool where you can drag and drop their furniture and decor to see what style you like and how everything fits together. You can collaborate virtually with a designer to receive a personalized nursery floor plan that fits your budget, ask a designer questions for free, and view idea boards.

Your go-to baby store

The Better Business Bureau (BBB) does not have a rating for buybuy BABY, which was surprising. The reason for this is that the business is in the process of responding to some complaints from customers. Once those are wrapped up, the BBB will likely establish a rating for buybuy BABY. We are confident that buybuy BABY’s big inventory will meet all of your parenting needs and is a great place to start your shopping. Because of this, they’ve earned our highest rating for baby stores.

The Baby Cubby Review 4.5 Star Rating

The Baby Cubby

4.5 Star Rating

  • Rewards members earn 5% back on all purchases
  • Best-price guarantee
  • Stroller guarantee

The Baby Cubby is a family-owned business based out of American Fork, Utah. They sell high-end baby gear and clothing. You’ll find many well-known brands here as well as products from small, local baby brands. The Baby Cubby sells just about everything you would need for a baby or toddler except for the most basic essentials like diapers and wipes. In addition, moms will be able to find items for themselves like nursing covers, maternity dresses, swimwear, accessories, self-care items, and more.

Extensive inventory

The categories of items you’ll find at The Baby Cubby include gear, baby care, feeding, play, clothes, women, and nursery. Pretty much covers it, right? There are plenty of sub-categories to keep you online shopping for hours. You really can find just about anything you would need for a baby and more with unique patterns and designs of clothing and accessories that you won’t find anywhere else.

High end means higher prices

The Baby Cubby is definitely not the cheapest place you’ll find to shop for baby items. Everything you find here is top-of-the-line, beautiful, and high-quality. Luckily, they have a best-price guarantee that allows customers to save money on items found through the store if they are sold for a lower price elsewhere. If you become a rewards member, you can save 5% back on all online and in-store purchases. All you have to do is create a free account on their website to start earning.

Best Baby Stores

Stroller guarantee

The Baby Cubby has a standard return policy of 30 days for new and unused products. Customers will be refunded via their original payment method. The Baby Cubby also recognizes that a stroller is often one of the most expensive things you buy when having a baby. Because of this, they have a stroller guarantee that allows parents to try out their new stroller for 60 days and return it if they don’t love it. They’ll receive a store credit rather than a full refund, but this would allow them to get one they are happier with.

Free resource center

A resource center on The Baby Cubby’s website helps customers learn more about the different types of strollers, car seats, diaper bags, baby carriers, and more. They have a guide to co-sleeping, a healthy pregnancy, and how to care for a DockATot.

Customers rave!

The Better Business Bureau does not have a page for The Baby Cubby. This could be due to the fact that they only have one in-store location and their overall brand is relatively new, as of 2014. However, The Baby Cubby is a popular baby store and has thousands of customer reviews to speak for their good reputation, amazing baby products, and great customer service. Out of nearly 1,000 reviews, it is hard to find anything negative from someone about their experience. They also have reviews on their individual products, which gives some added confidence before making a purchase.

Check them out

Whether you decide to splurge on something unique and beautiful from The Baby Cubby or buy most of your baby essentials here, it is a great store to consider. They are frequently getting new seasonal items, so we highly recommend browsing their inventory.

Bambi Baby Review 4 Star Rating

Bambi Baby

4 Star Rating

  • “A+” Better Business Bureau rating
  • 30-day return policy
  • Free shipping on orders $100+

Bambi Baby started out as a 1,500 square foot in West New York, NJ in 1976 and has grown into an over 100,000 square foot operation. They are a family-owned and operated business whose tagline is, “We deliver everything BUT the baby!” At Bambi Baby’s online store you’ll find baby gear and furniture for infants, toddlers, and even teenagers.

Pricey brands

What you won’t find at Bambi Baby are feeding accessories, diapers, wipes, bibs, or clothing. If you plan to shop at Bambi Baby, think big-ticket items like cribs, rocking chairs, strollers, car seats, and bedding. They carry name-brands like Uppa Baby, Cybex, Nuna, Baby Jogger, and others. These brands are pricey, so expect to pay for the name and quality at Bambi Baby. We wish they carried more affordable brands like Chicco, Graco, or Britax.

Side-by-side comparisons

The selection at Bambi Baby is pretty good. For things like rocking chairs, bedding, car seats, cribs, and other furniture, you usually have at least 200 options to choose from. You can sort them by brand and color to narrow your results as well. You can select a checkbox of multiple items and “compare” them side-by-side to view their description, availability, prices, and product details. This is a helpful way to choose between a few different items you’re interested in.

Best Baby Stores

Subscribe and save

You can unlock 5% off of your order if you provide Bambi Baby with your email address to be on their marketing list. This isn’t a lot, but if you’re spending hundreds or thousands of dollars here on furniture and baby gear, it could add up. Luckily, within each category of products at Bambi Baby, you can filter them by price to help you stay within your budget.

Expensive furniture shipping

If you’re not happy with the product(s) you buy from Bambi Baby for any reason, you can return them within 30 days for a full refund, minus shipping costs. Bambi Baby ships to the contiguous 48 states. It’s free if you spend $100 or more (although most furniture does not qualify). For large furniture deliveries, you can either have them delivered to your curb or a room of your choice. Depending on which state you live in, it will usually cost a couple hundred dollars for shipping (eek!).

High-end baby gear

For people who don’t need top-of-the-line baby gear, but just want something durable and affordable, you might want to look elsewhere. Bambi Baby has a great selection of strollers, car seats, and other baby items, but they are going to come at a higher cost. They are a reputable store with an “A+” rating from the Better Business Bureau and excellent ratings from customers who have shopped their baby products. Bambi Baby is a good place to look for high-quality baby gear.

Baby Earth Review 3.5 Star Rating

Baby Earth

3.5 Star Rating

  • Selection of organic baby products
  • “A+” rating from the Better Business Bureau
  • Free shipping on orders $49+

Started in 2003 under the name Baby-Wise, BabyEarth has grown into a thriving company with over half a million baby items in their inventory. Their name was changed in 2008 to reflect that they have one of the biggest selections of eco-friendly baby products on the market. In addition, they’ve implemented a great deal of eco-friendly business initiatives to show commitment to social responsibility.

Organic products

If you’re only interested in buying organic baby products, BabyEarth makes it easy. You can shop their category dedicated to organic items that includes clothes, a baby carrier, car seat toys, diapering, nursery, nursing, toys, and other essentials. You won’t have much of a selection to choose from since, put simply, there are just fewer options for organic baby supplies than not. But, if you’re committed to eco-friendly, safe products, it’s worth looking at what BabyEarth has to offer.

Unimpressive selection

Other categories of products (not necessarily organic) include clothing, strollers, diapering, nursing, toys, car seats, nursery, and items for mom. We found BabyEarth’s inventory (especially clothing) to be quite limited compared to other baby gear retailers and lots of the listed products are sold out. Their website is also a bit unappealing with graphics representing multiple categories that don’t seem to fit and long lists of products that don’t seem to have any rhyme or reason as to their organization. It takes a little bit of work to find what you’re looking for at BabyEarth, which is disappointing.

Best Baby Stores

Competitive pricing, weak sale inventory

Prices at BabyEarth are fairly competitive and will be affordable for most people. They have a sale section where you can shop closeout items, $10 or less products, and extreme deals marked down as much as 40% off. However, all you’ll find is a random assortment of less than 100 items, so we wouldn’t put too much hope into finding your essentials at a screaming deal.

30-day return policy

If you spend $49 or more at BabyEarth, you’ll qualify for free shipping. If you spend less, the cost is $7.95 for super saver shipping or $9.95 for standard ground shipping. As far as a return policy, BabyEarth says they allow most purchases to be returned within 30 days for a 100% refund as long as it is in unused condition with all tags intact. Items returned that don’t meet the criteria are subject to a 25% restocking fee.

Not our favorite

The Better Business Bureau gives BabyEarth an “A+” rating, which is great to see. Unfortunately there aren’t very many individual customer reviews online, which tells us that this is generally not people’s go-to baby store. Many reviews are from up to 10 years ago and refer to in-person activities and classes that BabyEarth puts on, which is irrelevant when shopping online. Overall, BabyEarth isn’t our first choice for baby stores, so we recommend shopping from a higher-rated retailer before coming here.

Albee Baby Review 3 Star Rating

Albee Baby

3 Star Rating

  • Free shipping on orders $49+
  • 60-day return policy
  • “A” rating from the Better Business Bureau

Albee Baby was initially a bike repair shop in New York City, until local parents came looking for repairs on their strollers. Eventually the store began stocking baby care supplies and their website was launched in 2003. They now sell car seats, strollers, nursery decor, feeding items, toys, and clothing products.

Hundreds of name brands

There are hundreds of well-known brands sold through Albee Baby. Some of the most recognizable are Philips Avent, Baby Jogger, Babyganics, Britax, Bumbo, Carter’s, Freshly Picked, Kyte Baby, Little Tikes, The Honest Co, and Melissa & Doug. All the must-have, high-quality brands are found at Albee Baby.

Frequent sales

Although there are thousands of different products sold by Albee Baby, their bread and butter is car seats and strollers. They are always running sales on their travel gear, so you could snag a big-ticket item like the Maxi Cosi car seat for 50% off. They also have a sale page where you could exclusively shop for discounted items like bassinets, high chairs, carriers, car seats, and strollers.

Best Baby Stores

Small clothing selection

Even though there is a long list of products you can buy from Albee Baby, some of them don’t have a great selection. This often happens when a store tries to sell “everything.” For example, if you look at the clothing from Albee Baby, you’ll only find 10 nearly-identical body suits to choose from, a few pairs of pajamas, and a couple of hats. Their selection is weak to begin with, but most of their clothing is sold out.

60-day refund policy

If you spend less than $49 and don’t qualify for free shipping from Albee Baby, the cost is $4.95 for shipping. Customers have 60 days to return any items they want a full refund for. All furniture items incur a 30% restocking fee (ouch!). Items like feeding accessories, breast pumps, bathing accessories, lotions, diapering accessories, potty seats, and a list of other products are not eligible for returns at all.

Shop car seats and strollers

Albee Baby has positive customer reviews overall. They receive praise for their prompt customer service and fast shipping on their high-quality products. The Better Business Bureau gives them an “A” rating. This is a good place to look for strollers and car seats since that’s what they are primarily known for. Their clothing selection is not worth looking at, and their 30% restocking fee on furniture is a little painful. Overall, this is a decent baby store, but doesn’t earn one of our highest rankings.

PishPosh Baby Review 3 Star Rating

PishPosh Baby

3 Star Rating

  • “A+” rating from the Better Business Bureau
  • Free shipping on orders $75+
  • Thousands of happy customers

PishPosh Baby’s website doesn’t give much information about themselves. They say their promise is to “give you the clarity, confidence, and comfort that you need when making such an important and significant purchase.” That’s pretty vague and we were interested in learning more about the company history and how much they’ve grown over the years. With a quick search online, we found that PishPosh Baby was founded in 2014, so they are one of the newest baby stores in our review.

Customer service chat available

Right when you reach PishPosh Baby’s site, a chat box will appear with the option to chat with a customer service representative. This will either be annoying or helpful if you have a question right off-the-bat. Their website could use a major overhaul, but it’s easy enough to navigate if you know what you’re looking for. The categories of product sold by PishPosh BABY are:

  • Strollers
  • Car seats
  • On-the-go (baby wraps, slings, etc.)
  • Feeding
  • Nursery
  • Bedding

Weak selection of styles

Some of the obvious items missing from PishPosh Baby’s site are clothing and diapering. Of course, there are many other baby stores you can buy these items from, but it’s worth noting that you won’t be able to get everything here. PishPosh BABY is a store where you’ll find most of your big items like a crib, changing station, booster seat, stroller, and more. However, even for these categories of items, their selection is a lot weaker than competitors’. They have a smaller variety of brands, colors, and styles than you might find elsewhere.

Caters to all budgets

If you care about buying the popular baby brands (whether high-end or middle-grade and affordable), you’ll be happy to know that PishPosh Baby carries Britax, Chicco, Baby Bjorn, UPPAbaby, DockATot, 4moms, Maxi Cosi, and other reputable brands. We like that PishPosh Baby caters to people who have a big budget as well as those who want something practical, but don’t care if it’s the best of the best. As a perk, if you enter your email to be on PishPosh Baby’s marketing list, you’ll receive $10 off your first order.

Best Baby Stores

Price match (not) guaranteed

PishPosh Baby doesn’t guarantee a price match on their items, but they do say that if you find a product sold at a lower price outside of their website, you can contact them to see if they will give you the lower price. They don’t price match local boutiques or third party marketplaces, so getting the discount isn’t always a possibility.

Orders of $75+ ship free

Deliveries from PishPosh Baby can be made to all 48 contiguous United States and if you spend $75 or more through their website, you’ll receive free shipping. Anything under $75 will be charged a flat fee of $6.95 for delivery. For oversized items like big pieces of furniture, an additional shipping charge may apply.

30-day returns

If you need to return an item to PishPosh Baby, you can do so within 30 days without worrying about restocking fees. Products must be in brand-new condition, unused, and in original packaging to apply for a full refund.

Average baby store

We were initially turned off by PishPosh Baby’s website (and still are) because it doesn’t seem to appeal to modern parents looking to buy quality products. They also don’t have as big of a selection as many people might like. However, if we put this aside, we are pleased that the Better Business Bureau gives PishPosh Baby an “A+” rating and that thousands of customers have nothing but great things to say about shopping here. People say their customer service is excellent to work with and that they exceeded expectations. Because of this, PishPosh BABY has still earned a decent rating from us.

The Natural Baby Company Review 2.5 Star Rating

The Natural Baby Company

2.5 Star Rating

  • 45-day return policy
  • Environmentally-friendly products
  • Free shipping on orders of $49 or more

Based on their name, it will be no surprise that The Natural Baby Company aims to provide healthy, environmentally friendly baby products to parents around the world. They began as a diaper company in 2008 and have grown to offer baby gear, baby clothing, cloth diapers, baby feeding products, baby carriers, dolls, and more.

Over 100 brands

There are over 100 brands of items sold at The Natural Baby Company like Baby Bjorn, Comotomo, Copper Pearl, Piggy Paint, Quincy Mae, and more. While some baby stores in our review have items for infants and toddlers as well as teenagers, The Natural Baby Company sells items specifically for infants. The main categories you can shop from include:

  • Cloth diapers
  • Apparel
  • Health & Wellness
  • Soothe
  • Play
  • Feed & Bathe
  • Gear (does not include things like strollers, car seats, and furniture)

High quality, low quantity

Not all the product categories have a sufficiently big inventory to give customers a lot of options. For example, the swaddles and blankets sub-category is likely a popular go-to for new parents as well as people giving gifts for baby showers. There are only 16 items total with a mix of a crib sheet, sleep bags, quilts, and swaddles. This is a considerably limited selection of items that are likely to be popular. Other examples of small inventory include 7 dresses, 3 baby carriers, 8 jackets, etc. You get the idea. You’ll find high-quality, but low quantities at The Natural Baby Company.

Won’t break the bank

Prices at The Natural Baby Company are competitive, especially considering their environmentally-friendly business practices and list of natural products. They don’t sell any big-ticket items, so anything you buy here would be considered a small purchase. New customers get 10% off of their first order if they provide their email address and name to get on The Natural Baby Company’s contact list. They also provide free shipping if you spend $49 or more. If you spend less than this, shipping is calculated based on where you live.

Best Baby Stores

All you need to know about cloth diapers

Since cloth diapers are far more uncommon than disposable ones, The Natural Baby Company provides guides on how to change and wash a cloth diaper. They also have articles on the pros and cons of disposable vs. cloth diapers, the common styles, whether or not they are biodegradable, and what materials are used in making them. This is helpful for first-time parents or people interested in making the switch from disposable diapers to cloth.

45-day return policy

To return a product to The Natural Baby Company, it needs to have been purchased within 45 days. This is a slightly longer window than many other baby stores offer for returns. To qualify for a full refund (minus shipping), items must arrive at their facility in new condition with original packaging. To initiate the return, you’ll need to visit the website, navigate to the returns page and click, “Start a Return.”

Shop here for cloth diapers

The Natural Baby Company is not rated by the Better Business Bureau. They also don’t have much by way of customer reviews anywhere else online, including their own website. However, this definitely doesn’t mean the company isn’t trustworthy or professional, it just means it isn’t one of the most popular baby stores around. The best reason to shop at The Natural Baby Company would be if you are looking for cloth diapers, since this is how they started out and where the majority of their inventory is.

aBaby Review 2.5 Star Rating


2.5 Star Rating

  • Discount codes on their website
  • Custom kid furniture
  • 30-day return policy

The online baby store company, aBaby, was launched in 1998. They have a huge inventory of items for infants and toddlers. They have furniture, bedding, nursery decor, bassinets, mattresses, and toys of all kinds. Their website looks a little too early 2000’s for us, so it could use a remodel to appeal to a younger audience looking for modern products for their kids.

Bedroom basics and toys

Some of the popular brands you’ll find at aBaby are Lulla Smith, Newport Cottages, The Rug Market, Baby Doll Bedding, Badger Basket, and KidKraft. Their bestselling items are:

  • Baby Cribs
  • Bedding
  • Cradles & Bassinets
  • Moses Baskets
  • Mattresses
  • Toddler Beds
  • Wall Decor
  • Chandeliers
  • Dolls
  • Toy Boxes
  • Kid Chairs
  • Play Kitchens
  • Personalized Stools

No baby essentials here

One of aBaby’s most unique categories of products are their custom baby furniture. This should be one of the first places to look if you’re wanting one-of-a-kind personalized furniture pieces for your child. What you won’t find here are some of the basics like car seats, strollers, diapers, or clothing.

Discount codes

At the time of this review, aBaby had discount codes provided to save 5% or 10% on your order, depending on how much you were spending at checkout. The prices on all their items are competitive, so you won’t feel like you’re breaking the bank here, but it helps to save a little on your overall purchase.

Best Baby Stores

Restocking fee for large items

If you aren’t satisfied with your purchase from aBaby, you can return it within 30 days for an exchange or refund (as long as it isn’t a custom item). Larger items like beds, play kitchens, and nursery furniture will incur a 15% restocking fee.

Average ratings

Unfortunately, aBaby is not accredited by the Better Business Bureau and only has a “B-” rating. This is because they haven’t responded to all their customer complaints. People online who are frustrated with aBaby report that it takes a long time to receive products, customer service is hard to deal with, and that some items look different from the description or image on the website. Overall, this site gets average reviews from customers and some are extremely happy with their purchases here.

Not our first pick

If you’re wanting furniture for your child’s room or some unique toys for your toddler, aBaby is a fun place to look. However, if you’re a new parent needing the essentials for an infant, you will want to look elsewhere. This is not our first pick for baby stores.


Read More Baby Travel Gear Product Reviews

Donovan Larsen

Donovan is a columnist and associate editor at the Dark News. He has written on everything from the politics to diversity issues in the workplace.

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