The overall charge comprises of 30 per cent hardware platform fee for sales made through Meta Quest Store, where it sells apps and games meant for its virtual reality headsets, and a further 17.5 per cent cut as its Horizon platform fees, a Meta spokesperson told Reuters on Wednesday.
On Monday, the tech giant said it would start testing tools for creators to sell digital assets and in turn make money on Horizon Worlds, a key part of its plan for creating a metaverse.
The early customers are also the single most important block for building initial sales traction on marketplaces. Their ratings and reviews can influence a new customer’s buying behaviour. The purchase journey should have nudges along the way so that customers leave a review of their experience, the author writes…
Meta chief executive officer Mark Zuckerberg has been a critic of Apple Inc’s app store fees of 30%, but Meta’s latest move to charge creators nearly half their sales on its own platform has angered many of them.
The Facebook parent company, which changed its name to Meta last year, has invested heavily in virtual and augmented reality to reflect its new bet on the metaverse, a futuristic idea of a network of virtual environments accessed via different devices where users can work, socialize and play.
Meta’s Horizon Worlds, an expansive VR social platform, and Horizon Venues, which is focused on virtual events, are early iterations of metaverse-like spaces.