Product Reviews

Every product we’re expecting at Apple’s September event: iPhone 15 Pro, Watch Ultra 2, more

Apple’s Worldwide Developer Conference (WWDC) in June was arguably the company’s most ambitious product launch in years, with the $3,499 Vision Pro headset grabbing all the headlines.

But it’s the fall event in September that will likely resonate with the most consumers; that is when Apple is expected to unveil the year’s newest iPhones, Apple Watches, and other gadgets that folks like you and me are more likely to buy and use.

Ahead of the event, I’ve rounded up all the major products that you can expect official announcements for during the keynote, with notes on what the newest features may be and how they compare to last year’s offerings.

Without a doubt, the biggest announcement during the upcoming keynote will be the iPhone 15 series, with Apple running a similar playbook this year as the last. That means you can expect four iPhone 15 models: the standard iPhone 15, a larger iPhone 15 Plus, the standard iPhone 15 Pro, and a larger iPhone 15 Pro Max.

The idea of Apple rebranding the “Max” variant to “Ultra” is in the cards, too, especially with the Watch “Ultra” being a thing this time around and the possibility of the iPhone ditching the alert slider for a mappable quick-access button instead.

Also: I ranked the best iOS 17 features from most useful to straight gimmicky

The most recent reports, credited to Bloomberg and other industry analysts, suggest that with the non-Pro iPhone 15 models, Apple will replace the notch design with its Dynamic Island, the pill-shaped camera design from last year that fluidly adapts to the software and apps running on the device.

In doing so, Apple will finally standardize the new Dynamic Island interface across all of its flagship iPhone models, not just on the Pro. Speaking of standardizing, with the EU imposing a law for electronics makers to adopt USB-C by 2024, the new batch of iPhones will finally support charging and data transferring via USB-C, becoming Apple’s latest major product to make the switch to the more universal power format.

Also: The iPhone 15 Pro may fix every design problem I’ve had with Apple

With the iPhone 15 Pro and 15 Pro Max, the biggest change, at least from the surface level, will be the slimmer-bezel design, thanks in part to a new low-injection pressure over-molding (LIPO) display. As reported by Mark Gurman of Bloomberg, Apple will use the same display technology that allowed it to slim down the edges — and therefore expand the display size — of the Apple Watch Series 8 on the new iPhone Pro models.

And with a shift to titanium material versus stainless steel, these changes should make a big difference to the iPhone’s hand feel. The price of entry may see a bump as well. Apple currently charges $100 more if you opt for the Apple Watch with titanium casing. The same approach may be applied to the latest iPhone Pro devices. We’ll know for sure on September 12.


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Donovan Larsen

Donovan is a columnist and associate editor at the Dark News. He has written on everything from the politics to diversity issues in the workplace.

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