Esports

Esports And The Metaverse – Predictions For 2022 – Forbes

MONTE-CARLO, MONACONOVEMBER 23: Igor Fraga (IOF_RACING17) of Brazil and Team Toyota, Tomoaki … [+] Yamanaka (yamado_racing38) of Japan and Team Toyota and Rayan Derrouiche (RC_Miura) of France and Team Toyota celebrate as their team win in the Grand Final of the Manufacturer Series during the Gran Turismo World Tour 2019 Finals held at Monte-Carlo Sporting on November 23, 2019 in Monte-Carlo, Monaco. (Photo by Clive RoseGran Turismo/Gran Turismo via Getty Images)
Hype or not, video and esports experts are talking about the metaverse. We caught up with some folks attaching themselves to this undefined term, “metaverse”, to get some 2022 predictions that may or may not impact the video gaming industry. Either way, a great way to start the new year…. dreaming what if.
Geoff Kowalski, Chief Revenue Officer, ESTV:
ESTV is the first worldwide 24-7 live linear video channel dedicated to esports that streams live linear feeds and AVOD services, providing round-the-clock coverage of esports athletes and gaming franchises.
Ellen Zavian: What does the metaverse mean to you?
Geoff Kowalski: The metaverse is more of a coop of all digital platforms realizing maximum market share in an evolved demand-driven environment. By accepting that consumers are multi-screening and engaging brands and content across platforms simultaneously, there is a willingness for brands to open their markets so consumers can continue their engagement when crossing platforms, serving as influencers for said brand throughout the metaverse.
Ellen Zavian: How will esports be part of the metaverse?
Geoff Kowalski: The size, growth, and shared yet nuanced interests within esports makes this increasingly powerful community the frontline champions of innovative technology that enhance engagement. With brands losing access to younger consumers due to the ongoing trend of ‘cord-cuttingthere is a large budgetary appetite to acquire the next generation of young professionals and the heads of households. This advertising and media spend serves as a continuous infusion of capital into the esports industry, fueling the engaging solutions that deepen consumer, gaming, and brands relations. For gamers, who already concentrate within shared spaces, playing nicely, the transition should be seamless for these fans and participants, as long as they perceive to gain greater value.
Ellen Zavian: What are your concerns about the metaverse?
Geoff Kowalski: With any innovation comes both the search for new solutions and the opportunity for nefarious activities. Current trends are strong and ‘optimisticfrom many perspectives, but regulation will undoubtedly have an impact on both the incentives of the commercial sector as well as opportunities for consumers to gain greater value via the enhanced experiences of the metaverse. While the unknown activities occurring before regulation is of concern, the ability to predict market opportunities will be less certain until these forces take effect.
Ellen Zavian: With your expertise, what keeps you up at night?
Geoff Kowalski: I think more about what is keeping Meta (formerly Facebook) up at night. They are realizing that in order to preserve their market share during a time of heavy scrutiny they will have to ‘get alongwith other platforms, companies and the end consumers. Conversely, Microsoft (Xbox), Amazon (Twitch), and Google

GOOG
(YouTube) have not embraced the metaverse publicly yet because of the experiences the parent companies of the major esports and media brands have with regulations, which have balanced their risk as they have already solidified their position in other, corporate markets. Apple

AAPL
will embrace the metaverse in a similar way as Roku and Samsung, as hardware providers that will facilitate the metaverse and its communication of entertainment media to its end destination.
Alex Fletcher, Founder of Esports Group:
Esports Group helps brands and marketers connect with the online gaming audience across the world.
Ellen Zavian: What is the metaverse mean to you?
Alex Fletcher: Video games in the metaverse are interconnected game titles and social spaces that communicate with each other.
Ellen Zavian: How will esports be part of the metaverse?
Alex Fletcher: Today, video gaming does not operate like a metaverse because there is not a financial incentive to do so. Once blockchain or third-party entities allow the games to talk to each other, then video games may begin to connect to the metaverse. Blockchain technology has the potential to empower esports in the metaverse. Այնուամենայնիվ, Valve’s Steam recently blocked all blockchain games from its platform, so I think we have a way to go. To date, I have only seen smaller game companies using blockchain.
Ellen Zavian: What are your concerns about the metaverse?
Alex Fletcher: Game publishers don’t see the consumer touch points, the demand, right now. The games are created as standalone universes. They don’t architect them in a way that whatever is happening inside the game is touching the real world.
Ellen Zavian: With your expertise, what keeps you up at night?
Alex Fletcher: Publishers hold all the power right now. Perhaps a game that gets really big and is built on blockchain may have a snowball impact. Այնուամենայնիվ, right now, the revenue is driven by the top of the pyramid and until the big boys like Valve and Activision Blizzard get on board with a metaverse vision, it will not likely happen.
“The conversation has been edited and condensed for clarity.”

Source: https://www.dvanews.com/news/news-from-canada/esports-and-the-metaverse-predictions-for-2022-forbes/?lang=hy

Donovan Larsen

Donovan is a columnist and associate editor at the Dark News. He has written on everything from the politics to diversity issues in the workplace.

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