First it was popular YouTube streamer Timothy “TimTheTatman” Betar. On Tuesday, Complexity added several more big names to its roster with Complexity Stars — a roster of professional athletes and celebrities brought into the esports and gaming space.
Dallas Wings guard Allisha Gray joined the North Texas esports power’s new group, along with NBA guard J.R. Smith, UFC fighters Sean O’Malley, Max Holloway, and Megan Anderson; Tampa Bay Buccaneers running back Leonard Fournette and Baltimore Ravens offensive tackle Ronnie Stanley; and Los Angeles Dodgers infielder Edwin Rios.
What does this all mean?
The influencer era of gaming and esports competition is ever growing. Complexity, a GameSquare Esports company located next to the Dallas Cowboys’ practice facility in Frisco, made its own unique splash with this move, aimed to engage more people with the gaming space.
“Complexity Stars is an incredible gaming division where sports, entertainment, and gaming come together,” Duane “Zeno” Jackson, GameSquare Head of Talent and Special Projects, said in a release. “There are amazing opportunities to collaborate with global talent through compelling content and tournaments that appeal to brands seeking to connect with the large, affluent, and growing gaming audience.”
Complexity, which is backed by Cowboys owner Jerry Jones, doesn’t plan to stop here. The goal is to add more athletes, musicians and celebrities to Complexity Stars.