AmBank ramps up on digitalisation to stay with latest trend

KUALA LUMPUR, Nov 8 (Bernama) — AmBank (M) Bhd is enhancing and strengthening its digital infrastructure and has invested RM250 million in its digital transformation programme on a yearly basis.

AmBank Group chief executive officer Datuk Sulaiman Mohd Tahir said it is the latest trend now as consumers are shifting from physical transactions to digital.

“The last two years we could see a huge shift in the retail consumers trend.

“About 90 per cent of them nowadays prefer to use online transactions and only 10 per cent are still visiting banks to do their banking needs,” he said at AmDigital Day at Grand Hyatt Hotel today.

Sulaiman also said AmBank has laid a strong foundation for its digital initiative.

“Digitalisation is a core aspect of our DNA, particularly in driving customer-centric solutions, services and products.

“Today’s event showcases what we have in place for our clients and investors and was indeed a rousing success as we poured through the dynamic changes taking place in the world of digitalisation,” he said.

AmBank said in a statement that the AmDigital Day themed ‘Next and Ahead’ showcased the bank’s digital propositions and was attended by 250 participants from their various clientele including investors, SME and corporate customers.

The event saw a wide range of themes and trends within the digital realm being discussed, with AmBank leaders alongside external thought leaders from Maxis, Microsoft, Merchantrade, StashAway, Cybertronium, IDC, JurisTech and Kroll providing their views and insights.

AmBank Group chief operating officer Datuk Iswaraan Suppiah said the bank remains steadfast in its efforts to fortify its position at the forefront of digital adoption for the industry.

“We plan to analyse and delve into pertinent questions on how to build business resilience amidst the challenges that arise from embracing digital infrastructure,” he said.


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Sulaiman also said AmBank has laid a strong foundation for its digital initiative.


Donovan Larsen

Donovan is a columnist and associate editor at the Dark News. He has written on everything from the politics to diversity issues in the workplace.

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