The agreed-upon definition of esports is a form of competition using video games and in 2021 it’s almost unanimously adopted across the industry, but there may be something counter-productive with the premise of being an ‘esports fan.’
The early years of competitive video games saw plenty of tentative, widespread naming conventions for the industry that was being built from the ground-up. In the past five or so years, ‘esports’ became the de facto umbrella term for the dozens of games that are played competitively.
It’s handy to have a colloquial term for the industry for several obvious reasons, I’d not debate that. I do believe it doesn’t matter too much what the term we collectively agree upon is, as long as it’s not offensive or overly-complex, though.
What I believe may matter in the future is the use of ‘esports fans’ — effectively generalizing and collating a wide range of sub-communities. There are circumstances where this isn’t harmful at all but it’s not helpful when trying to understand the demographics that support those that comprise the industry.
Call of Duty League
Call of Duty fans are generally unrecognizable when compared to League of Legends fans.
Mischaracterization helps nobody
Esports is segmented by nature, much like the music industry or traditional sports. There are different genres that are unique in nature, thus appealing to people in different ways. There are strategic titles that fall under the banners of real-time strategy, shooters, fighting games, MOBAs, battle royale, and so on.
Each genre stands on its own for a reason; games under a particular banner all share characteristics. Let’s delve into a scenario. 22-year-old Tim is a fan of Call of Duty, he enjoys the shooter gameplay and simple objectives of the game modes within the franchise. He’s not been able to find any interest in strategy games and he thinks Dota 2 is impossible to understand.
He has more chance of understanding and enjoying a game like Halo which, while standing alone in its gameplay, shares characteristics with CoD. Considering his established interest in shooter titles, he may well find something of intrigue in Halo or Counter-Strike: Global Offensive but it’s almost-guaranteed that League of Legends won’t be something he’d enjoy — or perhaps even understand — when spectating.
It wouldn’t be a big stretch by any means to call him a fan of shooters but not a fan of MOBAs. Now, let’s say he’s just become interested in watching the world’s best players battle it out against each other in Call of Duty because he wants to improve. He’s now a fan of Call of Duty esports.
David Lee/Riot Games
Louis Vuitton identified League of Legends Esports as good means of advertisement.
Companies of all nature should want to understand audiences. Knowing the interests, tendencies, characteristics, and demands…